New Article: Applications of General Morphological Analysis

Applications of General Morphological Analysis: From Engineering Design to Policy Analysis

Available from Acta Morphologica Generalis at: http://www.amg.swemorph.com/pdf/amg-4-1-2015.pdf

Abstract: Since its conception and development in the late 1940’s by Fritz Zwicky at the California Institute of Technology (Caltech), the “morphological approach” – or General Morphological Analysis (GMA) – has been applied to many diverse areas of study, from engineering design and technological forecasting to policy analysis, organisational development and creative writing. This article outlines the numerous applications of GMA developed since the 1950’s and gives examples from some 80 published articles. Early examples of Zwicky’s work are also described and an overview of modern, computer-aided GMA is presented.

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